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Month: July 2020

Career woman's guide to self promotion

Do your own PR!

Posted on July 27, 2020July 28, 2020 by Terver

The career woman’s guide to self promotion

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17 things I wish someone told me at the start of my career

Posted on July 20, 2020July 20, 2020 by Terver

Or random advise to young Marketing Managers

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Stop trying to surprise and delight consumers

Posted on July 13, 2020July 13, 2020 by Terver

The surprise and delight strategy is burning a hole in your pocket and i’m here to tell you to stop.

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Marketing in Nigeria

What it means to be in Marketing in Nigeria

Posted on July 9, 2020July 9, 2020 by Terver

To be in marketing in Nigeria is to surrender to an infinite loop of using the words “Not sales, marketing…”

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Controversy and Brand Building do not go hand in hand. Or do they? 🤔

Posted on July 6, 2020July 7, 2020 by Terver

In my early days as a strategist, I was obsessed with interrogating celebrity worship culture. Particularly celebrity worship culture fueled by controversy. It seemed asinine to me that the more problematic a public figure behaved, the more likely people were to tattoo their faces to visible body parts, scream uncontrollably and have complete meltdowns at the sight of them.

Can controversy be a tool for business growth?

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Outside the fog…the unsolicited blog

Posted on July 5, 2020December 7, 2020 by Terver

This year feels like it’s happening in a fog. If a fog had a virus in it and pockets of protests. There are many times where writing about marketing (even in context of the pandemic) has seemed like it’s besides the point. Perfectly irrelevant. But what other choices do I have? In my first year…

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Recent Posts

  • BBN Economics: Four tips for small business owners and personal brands to profit off Big Brother fandom
  • The Olympics as a tool for nation branding: Nigeria’s missed opportunity
  • 13 tips for getting over your fear of failing at a new job
  • Big Brother Naija is Coming: 7 things we don’t want to see from brands this season
  • 7 lessons small businesses can learn from “Street Church”

Recent Comments

  • Remi on BBN Economics: Four tips for small business owners and personal brands to profit off Big Brother fandom
  • Alex on BBN Economics: Four tips for small business owners and personal brands to profit off Big Brother fandom
  • Ajoke on BBN Economics: Four tips for small business owners and personal brands to profit off Big Brother fandom
  • Ajoke on BBN Economics: Four tips for small business owners and personal brands to profit off Big Brother fandom
  • Alex on BBN Economics: Four tips for small business owners and personal brands to profit off Big Brother fandom

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