This year feels like it’s happening in a fog. If a fog had a virus in it and pockets of protests. There are many times where writing about marketing (even in context of the pandemic) has seemed like it’s besides the point. Perfectly irrelevant. But what other choices do I have?
In my first year in senior secondary school, my class teacher wrote a note to my parents. It read something along the lines of me having a flair for writing and perhaps I should consider switching to art class.
Anyway, writing about marketing, growth hacking, positioning and strategy helps me ignore (or perhaps the word really is survive) the fog. For a few years, I have contributed thought pieces to media houses, most notably The Punch Newspaper. In 2015, when I was first ascribed the title "columnist," I had written an ambitious piece with the headline "Shut up and listen."
Like a true millennial, I believed not enough people were listening to us; the defining millennial generation with everything ahead of them. I laugh now at how abrasive and polarising that piece would have been if it ever found a home. My editor at Punch took one look at it and wrote me a long email that ended with "let's try again." Good news is, here, my thoughts– polarising or not will find a home. Let's have all the conversations the marketing and advertising industry are a little too polite to have.
The experiment begins.