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Month: October 2020

Readying your brand for the age of social justice marketing

Posted on October 26, 2020October 27, 2020 by Terver

In October 2020, young people across Nigeria did something they had never done before. They came out in numbers to protest.

The protests were centered around brutality and extrajudicial killings by the Special anti robbery squad (SARS) of the Nigerian Police force but also brought forth conversations around bad governance, rising unemployment, corruption and impunity.

People were speaking up, and they demanded that the brands they patronised joined them. While speaking up came naturally for a few brands bolstered by more radical leadership teams, for most brands, schooled in regulatory inspired conflict avoidance and the traditional public relations practice of avoiding issues with even a whiff of politics, the discomfort was palpable.

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Managing up, the beginners guide to managing your manager

Managing upwards: the beginners guide to managing your manager

Posted on October 5, 2020October 6, 2020 by Terver

Managing upwards or learning what your boss needs and delivering on that can be an even bigger success factor than being “good” at your job.

Here are 16 handy tips to managing your manager:

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