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Month: September 2022

What does election campaign season mean for brands?

What does election campaign season mean for brands?

Posted on September 26, 2022September 27, 2022 by Terver

The election season will likely transform an already competitive advertising landscape into an even more intense battle for consumers’ attention. The good news is that for forward-thinking, strategic marketers, there are effective ways to overcome those challenges and even turn them into opportunities.

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Griefsploitation; a marketing trend that needs to die

Posted on September 14, 2022September 14, 2022 by Terver

Grief is part of life and so you’d think that marketers would by now have figured out how to respond or at least how not to. But this past week, in the wake of Queen Elizabeth’s passing, we’ve seen fitness chain Crossfit share a workout themed“Queen Elizabeth II,” a combination of jumping lunges and muscle ups, broken up with a “1 min rest in silence.” and bakery chain Greggs in a rather odd marketing move, combed the web for a picture of the Queen that’s most in rhythm with the brand’s colors.

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We don’t talk enough about trolling as an effective brand strategy

Posted on September 6, 2022September 6, 2022 by Terver

Terver: It’s been twelve full moons, a Biden presidency and at least one additional Lori Harvey breakup since Ajoke last graced the blog with her presence.  Ajoke: Oh wow! I didn’t realize it’s been that long.  Terver: How would you? You’re too busy taking the dramatic decision to leave Instagram because we’re no longer cool…

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