Workplace compensation is a touchy subject. Most of us have been here: work for a company for years and be recognized as a top performer, then an external hire comes in and you hear through the grapevines that they out-earn you significantly. While there is the implicitly understanding that workplace compensation is never perfectly egalitarian,…
Every brand needs a villain
I think a lot about what brands that have failed to find their way in the world are missing and 9 in 10 times one critical mistake marketers are making is neglecting to find their antagonist, their ultimate enemy, and the thing they stand against. While it’s fine to say your brand is made of natural ingredients, family owned and passionate about giving back, as wholesome as these sound they are not nearly as compelling as building your brand story around a villain.
V2: The official verdict on the BBNaija ads 2022 is here
Terver: We’reeee baaacccckkkkkk Didi: Yuknowww! Being consistent and what not. Terver: Consistent Queens. Women of substance. Full disclosure, we’re writing this after a very interesting ‘we outsidddeee’ weekend, sooo this might be reflected in one or two slurps. Didi: “We?”. Terv now speaks french. But truthfully, anything you see today, just take it. So, part…
The official verdict on the BBNaija ads 2022 is here
Terver: Bantusssss!!! Have you missed us as much as we’ve missed you? Didi: I think Bantus’ are due a new name. Terver: As per rebranding? Why are we fixing something that’s not broken Didi? Didi: No idea. I don’t like the vibe anymore. Terver: If we ever needed confirmation that Didi was a Tech bro,…
What does election campaign season mean for brands?
The election season will likely transform an already competitive advertising landscape into an even more intense battle for consumers’ attention. The good news is that for forward-thinking, strategic marketers, there are effective ways to overcome those challenges and even turn them into opportunities.
Griefsploitation; a marketing trend that needs to die
Grief is part of life and so you’d think that marketers would by now have figured out how to respond or at least how not to. But this past week, in the wake of Queen Elizabeth’s passing, we’ve seen fitness chain Crossfit share a workout themed“Queen Elizabeth II,” a combination of jumping lunges and muscle ups, broken up with a “1 min rest in silence.” and bakery chain Greggs in a rather odd marketing move, combed the web for a picture of the Queen that’s most in rhythm with the brand’s colors.
We don’t talk enough about trolling as an effective brand strategy
Terver: It’s been twelve full moons, a Biden presidency and at least one additional Lori Harvey breakup since Ajoke last graced the blog with her presence. Ajoke: Oh wow! I didn’t realize it’s been that long. Terver: How would you? You’re too busy taking the dramatic decision to leave Instagram because we’re no longer cool…
8 tips to bounce back from an unsuccessful salary raise negotiation
I mentally prepare for catastrophes. At any given moment, and usually without prompting, I imagine miscellaneous amagadons and how I might respond; a wall closing in, a bridge falling down, getting stung by a bee, or the worst, a piece of well grilled chicken falling to the floor in a crowded room (because God knows,…
The small problem with the “OBIdient” tag
I instinctively feel the need to prefix this diary entry by saying that I enjoy what Peter Obi represents for Nigeria and Nigerians. Now that that’s out of the way, I can also say that the brand custodian in me is not a fan of the “OBIdient” tag and as we move into campaign season…
Will Instagram die if it stops “trying to be TikTok” ?
Terver: I started first today, oh! Let me not hear pemmm Didi: I believe the word is “pim” or ‘fem’ Terver: Of course, you’d know so much about this, being a closet Davido stan Didi: I don’t know who that is. Terver: Lol! Guys, if you ever see “OBOLover001” on Twitter, it’s Didi’s burner account….