Terver | Terver Bendega

BBN Economics: Four tips for small business owners and personal brands to profit off Big Brother fandom

Posted on August 19, 2021September 25, 2021 by Terver

People prefer to be right. Right feels good, empowering, almost powerful and this is by design. Evolution rewards being right and punishes being wrong and few places show off this analogy like the Big Brother show. Fans of the show are deeply invested in the polarity of right and wrong and observing the social experiment that is the show through these lenses.

It makes for great TV and even greater online banter, but what it also makes for is a deeply invested audience for whom money is merely a tool in the advancement of what they believe to be “right.” This is an attentive and purchase ready audience and today on the blog, we’re sharing 4 tips for small business owners and personal brands to hack the transition from fandom to profits off the Big Brother platform.

Sporting events for nation branding: Nigeria’s missed opportunity

The Olympics as a tool for nation branding: Nigeria’s missed opportunity

Posted on August 12, 2021September 25, 2021 by Terver

The Olympics 2021 has officially ended and on today’s impolite banter, we do a post mortem of Nigeria’s outing at arguably the world’s biggest sports stage and share a guide to using sporting mega events as an inexpensive tool in nation branding: Nigeria’s failed opportunity.

13 tips for getting over your fear of failing at a new job

Posted on July 29, 2021July 29, 2021 by Terver

2020 brought with it a lot of lows, but it also ushered in a wave of opportunities for remote work, new industries and ventures as well as booms to existing ones.

With a ton of people starting out new jobs and imposter syndrome at an all time high, I’m sharing 13 tips to get over your fear of failing at a new job on the blog today.

Big Brother Nigeria is Coming: 7 things we don’t want to see from brands this year

Big Brother Naija is Coming: 7 things we don’t want to see from brands this season

Posted on July 22, 2021July 22, 2021 by Terver

With Big Brother Nigeria starting it’s 6th season in the coming days, we’ve put together a list of 7 things we don’t want to see from brands this season.

7 lessons small businesses can learn from “Street Church”

Posted on March 23, 2021March 23, 2021 by Terver

Today on Impolite Banter we’re interrogating the success of the “Street Church” on social media and sharing 7 lessons small businesses can learn from their rapid growth

How big a role can brands play in vaccinating Africa?

How big a role should brands play in vaccinating Africa?

Posted on March 18, 2021March 18, 2021 by Terver

Should brands be looking to play a role in vaccinating Africa? We certainly think so and on this Impolite Banter post, we’re sharing a guide to using your brand’s resources for social good and PR advantage.

International Women’s Day 2021: How your favourite brands are “Choosing to Challenge”

Posted on March 10, 2021March 10, 2021 by Terver

Over the years, we’ve seen brands celebrate International Women’s Day in a variety of ways and this year is no exception.

In this banter post, we review some of the most impactful brand campaigns from special women’s day discounts to inspirational films, brands celebrating exceptional female talent to launching new initiatives and donating to charities. We share lessons along the way on what brands should and should not do.

Your Business Needs More Negative Reviews

Posted on March 2, 2021March 2, 2021 by Terver

Bald is the new head, hairy is the new face, hand sanitiser is the new face of fear, veganism is the new “tastes like chicken,” texting is the new talking and embracing a mix of negative and positive reviews is the new face of business authenticity.

If you’re a business owner or brand custodian, you’ve probably been raised on the idea that positive 5-star reviews are all your business needs. It’s not hard to imagine why. Afterall, before you buy something online– whether it’s food at a restaurant, clothes or downloading a service application, you probably check the reviews to see if it’s worth the try.

So you should do everything in your power to try and get 5-star reviews across the board and prevent any negative reviews, right?

Valentine’s 2021 Campaigns: Reviewing the highlights

Posted on February 16, 2021February 16, 2021 by Terver

Roses are red,
Violets are blue,

We’re reviewing the ads that we dread,
And the ones that held true.

Gorilla Glue and a guide to turning unexpected PR “crisis” to your brands advantage

Posted on February 8, 2021February 9, 2021 by Terver

This week on “Impolite Banter,” we discuss Gorilla Glue and other unexpected PR moments: a guide to turning unexpected events to your brands and businesses advantage.