Author: Terver

30 life lessons I learned before turning 30

Posted on by Terver

1. Life is what you negotiate. It’s cute to think you get what you deserve but more often than not, life will give you what you ask out of it.

2. No matter what people will have you believe, the presence of emotion is not the absence of logic. Never be ashamed of being a person that feels.

3. Life is long. You live long enough to see heroes become villains and villains turn into heroes.

4. Your family loves you. No matter how many times they ignore your saying “It’s in the fridge doesn’t mean you can help yourself”

5. The tension between security and adventure is a paradox to manage, not a problem to solve. You can’t choose between inhaling and exhaling – you have to do both.

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Every brand needs a villain

Every brand needs a villain

Posted on by Terver

I think a lot about what brands that have failed to find their way in the world are missing and 9 in 10 times one critical mistake marketers are making is neglecting to find their antagonist, their ultimate enemy, and the thing they stand against. While it’s fine to say your brand is made of natural ingredients, family owned and passionate about giving back, as wholesome as these sound they are not nearly as compelling as building your brand story around a villain.

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V2: The official verdict on the BBNaija ads 2022 is here

Posted on by Terver

Terver: We’reeee baaacccckkkkkk Didi: Yuknowww! Being consistent and what not.  Terver: Consistent Queens. Women of substance.  Full disclosure, we’re writing this after a very interesting ‘we outsidddeee’ weekend, sooo this might be reflected in one or two slurps.  Didi: “We?”. Terv now speaks french. But truthfully, anything you see today, just take it. So, part…

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Griefsploitation; a marketing trend that needs to die

Posted on by Terver

Grief is part of life and so you’d think that marketers would by now have figured out how to respond or at least how not to. But this past week, in the wake of Queen Elizabeth’s passing, we’ve seen fitness chain Crossfit share a workout themed“Queen Elizabeth II,” a combination of jumping lunges and muscle ups, broken up with a “1 min rest in silence.” and bakery chain Greggs in a rather odd marketing move, combed the web for a picture of the Queen that’s most in rhythm with the brand’s colors.

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