Terver Bendega
Menu
  • Home
  • About Me
  • Contact
Menu

Author: Terver

How big a role can brands play in vaccinating Africa?

How big a role should brands play in vaccinating Africa?

Posted on March 18, 2021March 18, 2021 by Terver

Should brands be looking to play a role in vaccinating Africa? We certainly think so and on this Impolite Banter post, we’re sharing a guide to using your brand’s resources for social good and PR advantage.

Read more
International Women's Day 2021: How your favourite brands are “Choosing to Challenge”

International Women’s Day 2021: How your favourite brands are “Choosing to Challenge”

Posted on March 10, 2021March 10, 2021 by Terver

Over the years, we’ve seen brands celebrate International Women’s Day in a variety of ways and this year is no exception.

In this banter post, we review some of the most impactful brand campaigns from special women’s day discounts to inspirational films, brands celebrating exceptional female talent to launching new initiatives and donating to charities. We share lessons along the way on what brands should and should not do.

Read more
Your Business Needs More Negative Reviews

Your Business Needs More Negative Reviews

Posted on March 2, 2021March 2, 2021 by Terver

Bald is the new head, hairy is the new face, hand sanitiser is the new face of fear, veganism is the new “tastes like chicken,” texting is the new talking and embracing a mix of negative and positive reviews is the new face of business authenticity.

If you’re a business owner or brand custodian, you’ve probably been raised on the idea that positive 5-star reviews are all your business needs. It’s not hard to imagine why. Afterall, before you buy something online– whether it’s food at a restaurant, clothes or downloading a service application, you probably check the reviews to see if it’s worth the try.

So you should do everything in your power to try and get 5-star reviews across the board and prevent any negative reviews, right?

Read more
Valentine’s Day Campaign Review 2021

Valentine’s 2021 Campaigns: Reviewing the highlights

Posted on February 16, 2021February 16, 2021 by Terver

Roses are red,
Violets are blue,

We’re reviewing the ads that we dread,
And the ones that held true.

Read more
A guide to turning the unexpected to your brands and businesses advantage

Gorilla Glue and a guide to turning unexpected PR “crisis” to your brands advantage

Posted on February 8, 2021February 9, 2021 by Terver

This week on “Impolite Banter,” we discuss Gorilla Glue and other unexpected PR moments: a guide to turning unexpected events to your brands and businesses advantage.

Read more
Valentines is coming

Valentine’s is coming, barely.

Posted on February 1, 2021February 1, 2021 by Terver

I’ve been thinking very much about how there are barely any good platforms to just catch up on marketing related updates in Africa.

So I thought, i’d start one. And who better to do this with than my good friend Didi, a marketing expert in her own right and just a really, really fun person to talk with. Together, we’ll be hosting a weekly, or bi-weekly (let’s face it, we’ll get a bit lazy sometimes) column here where we’ll dissect the week in marketing and talk about everything from released ads to new product updates, rebrands, influencer marketing campaigns and everything in-between.

We’re just making this up as we go along, but if you’re a fan of a good conversation and you enjoy checking out cool ideas, you should enjoy the read.

Read more

How Nigerians are taking over Clubhouse and lessons for Marketers

Posted on January 27, 2021January 27, 2021 by Terver

With topics ranging anywhere from “Nigerian women ask Nigerian men hard questions,” to “Why do fools fall in love,” “diaspora wars,” and a viral clubhouse chat room that had the salacious title “Dangote’s bum bum,” Clubhouse is fast becoming the hottest new social app and no one is having more fun with it like Nigerians are. It also helps that Clubhouse seems to be taking note of this and appears to be giving more invites to Nigerians than many other countries are getting.

Read more
2020 in incredible brand moments in Nigeria

The wrap up: 7 Nigerian brands that have had incredible moments in 2020

Posted on December 16, 2020December 17, 2020 by Terver

From the COVID-19 pandemic to Big Brother Nigeria, the #EndSars protests and beyond, 2020 has been quite an interesting year for the world of marketing and branding in Nigeria and Africa at large.

In this final blog post of the year and ranked in no particular order, here are 7 of the most iconic and memorable moments that have played a role in pushing marketing as a discipline forward in what has already been a historic year in Nigeria’s marketing space:

Read more
Brand extension failures: 3 times brands got it horribly wrong

Brand extension failures: 3 times brands got it horribly wrong

Posted on December 7, 2020December 8, 2020 by Terver

I can’t help but think that some people– many people, take sadistic delight in overextending themselves. Far too many people exist in the intersection between humble bragging about how much they work and running on fumes stretching themselves for all they are worth– piling on one responsibility after the other until even the things they do really well start to suffer.

Brands do this too.

Read more

Spotting bogus deals this Black Friday

Posted on November 23, 2020November 23, 2020 by Terver

Over the weekend, Nigerian musician 9ice released an “apology” video asking fans to intervene in his 3rd marriage by pleading with his wife to forgive his infidelity.

Outside of my initial shock at the sheer manipulativeness of the entire situation, my next thought was just how dodgy it all was– the background music, the trademark patriarchal selfishness of the apology, the camera angles.

Bogus. Like many of the Black Friday deals you’ll be seeing this week.
With all the hype around Black Friday, you’ll be tempted to operate under the impression that every offer is worth trampling over fellow shoppers to get in on– both online and offline with retailers and grocers slashing prices to ‘rock bottom’ levels for one day only.

But research has found that that’s rarely the case.

Read more

Posts navigation

  • Previous
  • 1
  • 2
  • 3
  • 4
  • 5
  • Next

Recent Posts

  • What to do when you find out a new hire out-earns you
  • Every brand needs a villain
  • V2: The official verdict on the BBNaija ads 2022 is here
  • The official verdict on the BBNaija ads 2022 is here
  • What does election campaign season mean for brands?

Recent Comments

  • Jerry bulus on 8 tips to bounce back from an unsuccessful salary raise negotiation
  • Joshua obadan on Griefsploitation; a marketing trend that needs to die
  • Cjay on Griefsploitation; a marketing trend that needs to die
  • Remi on Griefsploitation; a marketing trend that needs to die
  • Ajoke on The small problem with the “OBIdient” tag

Archives

  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • August 2021
  • July 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020

Categories

  • Brand Building
  • Career Tips
  • Case Studies
  • Impolite Banter
  • Impolite Diaries

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Never miss a post!

Subscribe




© 2023 Terver Bendega | Powered by Superbs Personal Blog theme