People prefer to be right. Right feels good, empowering, almost powerful and this is by design. Evolution rewards being right and punishes being wrong and few places show off this analogy like the Big Brother show. Fans of the show are deeply invested in the polarity of right and wrong and observing the social experiment that is the show through these lenses.
It makes for great TV and even greater online banter, but what it also makes for is a deeply invested audience for whom money is merely a tool in the advancement of what they believe to be “right.” This is an attentive and purchase ready audience and today on the blog, we’re sharing 4 tips for small business owners and personal brands to hack the transition from fandom to profits off the Big Brother platform.
The Olympics 2021 has officially ended and on today’s impolite banter, we do a post mortem of Nigeria’s outing at arguably the world’s biggest sports stage and share a guide to using sporting mega events as an inexpensive tool in nation branding: Nigeria’s failed opportunity.
With Big Brother Nigeria starting it’s 6th season in the coming days, we’ve put together a list of 7 things we don’t want to see from brands this season.
Today on Impolite Banter we’re interrogating the success of the “Street Church” on social media and sharing 7 lessons small businesses can learn from their rapid growth
Should brands be looking to play a role in vaccinating Africa? We certainly think so and on this Impolite Banter post, we’re sharing a guide to using your brand’s resources for social good and PR advantage.
Over the years, we’ve seen brands celebrate International Women’s Day in a variety of ways and this year is no exception.
In this banter post, we review some of the most impactful brand campaigns from special women’s day discounts to inspirational films, brands celebrating exceptional female talent to launching new initiatives and donating to charities. We share lessons along the way on what brands should and should not do.
Roses are red,
Violets are blue,
We’re reviewing the ads that we dread,
And the ones that held true.
This week on “Impolite Banter,” we discuss Gorilla Glue and other unexpected PR moments: a guide to turning unexpected events to your brands and businesses advantage.
I’ve been thinking very much about how there are barely any good platforms to just catch up on marketing related updates in Africa.
So I thought, i’d start one. And who better to do this with than my good friend Didi, a marketing expert in her own right and just a really, really fun person to talk with. Together, we’ll be hosting a weekly, or bi-weekly (let’s face it, we’ll get a bit lazy sometimes) column here where we’ll dissect the week in marketing and talk about everything from released ads to new product updates, rebrands, influencer marketing campaigns and everything in-between.
We’re just making this up as we go along, but if you’re a fan of a good conversation and you enjoy checking out cool ideas, you should enjoy the read.