Terver: It’s been twelve full moons, a Biden presidency and at least one additional Lori Harvey breakup since Ajoke last graced the blog with her presence. Ajoke: Oh wow! I didn’t realize it’s been that long. Terver: How would you? You’re too busy taking the dramatic decision to leave Instagram because we’re no longer cool…
8 tips to bounce back from an unsuccessful salary raise negotiation
I mentally prepare for catastrophes. At any given moment, and usually without prompting, I imagine miscellaneous amagadons and how I might respond; a wall closing in, a bridge falling down, getting stung by a bee, or the worst, a piece of well grilled chicken falling to the floor in a crowded room (because God knows,…
The small problem with the “OBIdient” tag
I instinctively feel the need to prefix this diary entry by saying that I enjoy what Peter Obi represents for Nigeria and Nigerians. Now that that’s out of the way, I can also say that the brand custodian in me is not a fan of the “OBIdient” tag and as we move into campaign season…
Will Instagram die if it stops “trying to be TikTok” ?
Terver: I started first today, oh! Let me not hear pemmm Didi: I believe the word is “pim” or ‘fem’ Terver: Of course, you’d know so much about this, being a closet Davido stan Didi: I don’t know who that is. Terver: Lol! Guys, if you ever see “OBOLover001” on Twitter, it’s Didi’s burner account….
What brands must do when they face cancel culture
Didi: Wait…why must I always go first? Terver: Aren’t you the older one in this dynamic? I’m respecting my elders. Didi: I can use some disrespect, okay? Terver: Lemaooooo, invite me to your home and don’t give me food. You’ll see the real me then. Didi: Oh! I’m part Swed on my great grandmother’s side….
What can brands do with nationalistic pride?
Like most people, I am often conflicted by my deep sense of nationalistic pride. My firm belief in Nigerianess and in the Nigerian spirit even when my belief in Nigeria as an institution is repeatedly tested.
To be Nigerian is truly something special: it’s to succeed in spite of, to learn to take when you’re never given, to rise in the face of. It’s a very powerful thing.
13 top tips to successfully ask for a pay raise
2 years ago, when I launched my blog, it was with the goal to have conversations around marketing that polite society wasn’t having.
As part of that, I have found myself drawn towards other topics that people tend to dance around.
Money is one of those topics.
With economic realities getting more and more daunting, the subject of pay raises is more relevant than it’s ever been. So today on the blog, I’m sharing 13 of my top tips to a successful salary increase negotiation.
Five of the most impressive rebrands of 2022
Didi: Hey, Hey, Hey! Terver: Because one ‘hey’ wasn’t enough? Didi: Actually 8 ‘hey’s’ are best, one for every month we’ve been MIA Terver: Eisshhh, I thought we were gonna skim past that. You know, toxic ex boyfriend style. Didi: I just want to say this is all Terver’s fault Terver: Awww i’ve missed this….
The one where the blog makes a comeback
I entered Uni at 14 and for the first time in my life, I had a (rather large) room all to myself. So, to combat the loneliness, I started watching series to ‘fill the room’ while I slept.
It was always something light: comedy, never drama or horror and so naturally, “Friends” (the sitcom) often made the cut. This backstory isn’t really going anywhere. I just thought it’ll be nice to title the comeback blogpost like I was a main character in one of my favourite sitcoms.
On the blog today, I share what I’ve been up to these past few months, and why I’m ready to blog again.
BBN Economics: Four tips for small business owners and personal brands to profit off Big Brother fandom
People prefer to be right. Right feels good, empowering, almost powerful and this is by design. Evolution rewards being right and punishes being wrong and few places show off this analogy like the Big Brother show. Fans of the show are deeply invested in the polarity of right and wrong and observing the social experiment that is the show through these lenses.
It makes for great TV and even greater online banter, but what it also makes for is a deeply invested audience for whom money is merely a tool in the advancement of what they believe to be “right.” This is an attentive and purchase ready audience and today on the blog, we’re sharing 4 tips for small business owners and personal brands to hack the transition from fandom to profits off the Big Brother platform.