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Controversy and Brand Building do not go hand in hand. Or do they? 🤔

Posted on July 6, 2020July 7, 2020 by Terver

In my early days as a strategist, I was obsessed with interrogating celebrity worship culture. Particularly celebrity worship culture fueled by controversy. It seemed asinine to me that the more problematic a public figure behaved, the more likely people were to tattoo their faces to visible body parts, scream uncontrollably and have complete meltdowns at the sight of them.

Can controversy be a tool for business growth?

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Outside the fog…the unsolicited blog

Posted on July 5, 2020December 7, 2020 by Terver

This year feels like it’s happening in a fog. If a fog had a virus in it and pockets of protests. There are many times where writing about marketing (even in context of the pandemic) has seemed like it’s besides the point. Perfectly irrelevant. But what other choices do I have? In my first year…

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