The Olympics 2021 has officially ended and on today’s impolite banter, we do a post mortem of Nigeria’s outing at arguably the world’s biggest sports stage and share a guide to using sporting mega events as an inexpensive tool in nation branding: Nigeria’s failed opportunity.
13 tips for getting over your fear of failing at a new job
2020 brought with it a lot of lows, but it also ushered in a wave of opportunities for remote work, new industries and ventures as well as booms to existing ones.
With a ton of people starting out new jobs and imposter syndrome at an all time high, I’m sharing 13 tips to get over your fear of failing at a new job on the blog today.
Big Brother Naija is Coming: 7 things we don’t want to see from brands this season
With Big Brother Nigeria starting it’s 6th season in the coming days, we’ve put together a list of 7 things we don’t want to see from brands this season.
7 lessons small businesses can learn from “Street Church”
Today on Impolite Banter we’re interrogating the success of the “Street Church” on social media and sharing 7 lessons small businesses can learn from their rapid growth
How big a role should brands play in vaccinating Africa?
Should brands be looking to play a role in vaccinating Africa? We certainly think so and on this Impolite Banter post, we’re sharing a guide to using your brand’s resources for social good and PR advantage.
International Women’s Day 2021: How your favourite brands are “Choosing to Challenge”
Over the years, we’ve seen brands celebrate International Women’s Day in a variety of ways and this year is no exception.
In this banter post, we review some of the most impactful brand campaigns from special women’s day discounts to inspirational films, brands celebrating exceptional female talent to launching new initiatives and donating to charities. We share lessons along the way on what brands should and should not do.
Your Business Needs More Negative Reviews
Bald is the new head, hairy is the new face, hand sanitiser is the new face of fear, veganism is the new “tastes like chicken,” texting is the new talking and embracing a mix of negative and positive reviews is the new face of business authenticity.
If you’re a business owner or brand custodian, you’ve probably been raised on the idea that positive 5-star reviews are all your business needs. It’s not hard to imagine why. Afterall, before you buy something online– whether it’s food at a restaurant, clothes or downloading a service application, you probably check the reviews to see if it’s worth the try.
So you should do everything in your power to try and get 5-star reviews across the board and prevent any negative reviews, right?
Valentine’s 2021 Campaigns: Reviewing the highlights
Roses are red,
Violets are blue,
We’re reviewing the ads that we dread,
And the ones that held true.
Gorilla Glue and a guide to turning unexpected PR “crisis” to your brands advantage
This week on “Impolite Banter,” we discuss Gorilla Glue and other unexpected PR moments: a guide to turning unexpected events to your brands and businesses advantage.
Valentine’s is coming, barely.
I’ve been thinking very much about how there are barely any good platforms to just catch up on marketing related updates in Africa.
So I thought, i’d start one. And who better to do this with than my good friend Didi, a marketing expert in her own right and just a really, really fun person to talk with. Together, we’ll be hosting a weekly, or bi-weekly (let’s face it, we’ll get a bit lazy sometimes) column here where we’ll dissect the week in marketing and talk about everything from released ads to new product updates, rebrands, influencer marketing campaigns and everything in-between.
We’re just making this up as we go along, but if you’re a fan of a good conversation and you enjoy checking out cool ideas, you should enjoy the read.