Over the weekend, Nigerian musician 9ice released an “apology” video asking fans to intervene in his 3rd marriage by pleading with his wife to forgive his infidelity.
Outside of my initial shock at the sheer manipulativeness of the entire situation, my next thought was just how dodgy it all was– the background music, the trademark patriarchal selfishness of the apology, the camera angles.
Bogus. Like many of the Black Friday deals you’ll be seeing this week.
With all the hype around Black Friday, you’ll be tempted to operate under the impression that every offer is worth trampling over fellow shoppers to get in on– both online and offline with retailers and grocers slashing prices to ‘rock bottom’ levels for one day only.
But research has found that that’s rarely the case.