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How big a role can brands play in vaccinating Africa?

How big a role should brands play in vaccinating Africa?

Posted on March 18, 2021March 18, 2021 by Terver

Should brands be looking to play a role in vaccinating Africa? We certainly think so and on this Impolite Banter post, we’re sharing a guide to using your brand’s resources for social good and PR advantage.

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Your Business Needs More Negative Reviews

Your Business Needs More Negative Reviews

Posted on March 2, 2021March 2, 2021 by Terver

Bald is the new head, hairy is the new face, hand sanitiser is the new face of fear, veganism is the new “tastes like chicken,” texting is the new talking and embracing a mix of negative and positive reviews is the new face of business authenticity.

If you’re a business owner or brand custodian, you’ve probably been raised on the idea that positive 5-star reviews are all your business needs. It’s not hard to imagine why. Afterall, before you buy something online– whether it’s food at a restaurant, clothes or downloading a service application, you probably check the reviews to see if it’s worth the try.

So you should do everything in your power to try and get 5-star reviews across the board and prevent any negative reviews, right?

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