People prefer to be right. Right feels good, empowering, almost powerful and this is by design. Evolution rewards being right and punishes being wrong and few places show off this analogy like the Big Brother show. Fans of the show are deeply invested in the polarity of right and wrong and observing the social experiment that is the show through these lenses.
It makes for great TV and even greater online banter, but what it also makes for is a deeply invested audience for whom money is merely a tool in the advancement of what they believe to be “right.” This is an attentive and purchase ready audience and today on the blog, we’re sharing 4 tips for small business owners and personal brands to hack the transition from fandom to profits off the Big Brother platform.
With Big Brother Nigeria starting it’s 6th season in the coming days, we’ve put together a list of 7 things we don’t want to see from brands this season.
From the COVID-19 pandemic to Big Brother Nigeria, the #EndSars protests and beyond, 2020 has been quite an interesting year for the world of marketing and branding in Nigeria and Africa at large.
In this final blog post of the year and ranked in no particular order, here are 7 of the most iconic and memorable moments that have played a role in pushing marketing as a discipline forward in what has already been a historic year in Nigeria’s marketing space:
Over the weekend, Erica, one of the most talked about housemates on the Big Brother Nigeria show had an alcohol fuelled outburst that culminated in her disqualification from the house.
While I think of myself as a passive watcher of the reality TV show, as a fan of human and consumer behaviour I was keen to see two things:
How she would handle the fallout of the nights incidents the morning after
How her team of social media handlers would control or at least contain the narrative.
The events that unfolded the morning after included an in-person apology to the housemates and a (now deleted) post on Instagram that was in equal parts apologetic and defensive.
Do I think Erica should have apologised? Yes and No.
Last week, there was a viral tweet about the “poor” quality of ads airing on Big Brother Nigeria. According to the poster, with all the money spent buying media placement, the brands would have done well to invest in better quality advertising.
As a marketing person with an advertising agency background, my first instinct was to strongly agree. As a conscious “anti-hearder”, my next instinct was to think “but an ad can be so bad that it becomes a cult classic and ends up actually being really good!”