Terver Bendega
Menu
  • Home
  • About Me
  • Contact
Menu

Tag: briefs

Should agencies get paid to pitch? Hear 4 industry leaders give their opinions

Posted on November 16, 2020November 17, 2020 by Terver

A few days ago, I had a heated conversation with a friend.

The argument? Pitch fees or more simply, fees that advertising or creative agencies desire that clients pay as compensation for time spent developing creative concepts in a bid to acquire a project or account.

That debate filled me with curiosity: why are pitch fees such a contentious topic? does every agency that pitches for an account deserve to be paid for their time and efforts, even when they are unsuccessful? Or do clients not get any real value from these unsuccessful pitches and there is no actual business case to justify paying pitch fees?

To get a better sense of the answers, I asked four industry leaders in marketing (split across the client’s side and the agency) about their thoughts on pitch fees:

Read more

Recent Posts

  • 7 lessons small businesses can learn from “Street Church”
  • How big a role should brands play in vaccinating Africa?
  • International Women’s Day 2021: How your favourite brands are “Choosing to Challenge”
  • Your Business Needs More Negative Reviews
  • Valentine’s 2021 Campaigns: Reviewing the highlights

Recent Comments

  • Alex on 7 lessons small businesses can learn from “Street Church”
  • Ellen on How big a role should brands play in vaccinating Africa?
  • JerryJabal on 7 lessons small businesses can learn from “Street Church”
  • Carlton on 7 lessons small businesses can learn from “Street Church”
  • 7 lessons small businesses can learn from "Street Church" | Terver Bendega on Gorilla Glue and a guide to turning unexpected PR “crisis” to your brands advantage

Archives

  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020

Categories

  • Brand Building
  • Case Studies
  • Impolite Banter
  • Impolite Diaries

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Never miss a post!

Subscribe




© 2021 Terver Bendega | Powered by Superbs Personal Blog theme