I think a lot about what brands that have failed to find their way in the world are missing and 9 in 10 times one critical mistake marketers are making is neglecting to find their antagonist, their ultimate enemy, and the thing they stand against. While it’s fine to say your brand is made of natural ingredients, family owned and passionate about giving back, as wholesome as these sound they are not nearly as compelling as building your brand story around a villain.
Terver: It’s been twelve full moons, a Biden presidency and at least one additional Lori Harvey breakup since Ajoke last graced the blog with her presence. Ajoke: Oh wow! I didn’t realize it’s been that long. Terver: How would you? You’re too busy taking the dramatic decision to leave Instagram because we’re no longer cool…
Over the years, we’ve seen brands celebrate International Women’s Day in a variety of ways and this year is no exception.
In this banter post, we review some of the most impactful brand campaigns from special women’s day discounts to inspirational films, brands celebrating exceptional female talent to launching new initiatives and donating to charities. We share lessons along the way on what brands should and should not do.
From the COVID-19 pandemic to Big Brother Nigeria, the #EndSars protests and beyond, 2020 has been quite an interesting year for the world of marketing and branding in Nigeria and Africa at large.
In this final blog post of the year and ranked in no particular order, here are 7 of the most iconic and memorable moments that have played a role in pushing marketing as a discipline forward in what has already been a historic year in Nigeria’s marketing space: