The surprise and delight strategy is burning a hole in your pocket and i’m here to tell you to stop.
Tag: consumer marketing
Controversy and Brand Building do not go hand in hand. Or do they? ?
In my early days as a strategist, I was obsessed with interrogating celebrity worship culture. Particularly celebrity worship culture fueled by controversy. It seemed asinine to me that the more problematic a public figure behaved, the more likely people were to tattoo their faces to visible body parts, scream uncontrollably and have complete meltdowns at the sight of them.
Can controversy be a tool for business growth?