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Tag: coronavirus

How big a role can brands play in vaccinating Africa?

How big a role should brands play in vaccinating Africa?

Posted on March 18, 2021March 18, 2021 by Terver

Should brands be looking to play a role in vaccinating Africa? We certainly think so and on this Impolite Banter post, we’re sharing a guide to using your brand’s resources for social good and PR advantage.

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Stop trying to surprise and delight consumers

Posted on July 13, 2020July 13, 2020 by Terver

The surprise and delight strategy is burning a hole in your pocket and i’m here to tell you to stop.

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