Last week, there was a viral tweet about the “poor” quality of ads airing on Big Brother Nigeria. According to the poster, with all the money spent buying media placement, the brands would have done well to invest in better quality advertising.
As a marketing person with an advertising agency background, my first instinct was to strongly agree. As a conscious “anti-hearder”, my next instinct was to think “but an ad can be so bad that it becomes a cult classic and ends up actually being really good!”