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2020 in incredible brand moments in Nigeria

The wrap up: 7 Nigerian brands that have had incredible moments in 2020

Posted on December 16, 2020December 17, 2020 by Terver

From the COVID-19 pandemic to Big Brother Nigeria, the #EndSars protests and beyond, 2020 has been quite an interesting year for the world of marketing and branding in Nigeria and Africa at large.

In this final blog post of the year and ranked in no particular order, here are 7 of the most iconic and memorable moments that have played a role in pushing marketing as a discipline forward in what has already been a historic year in Nigeria’s marketing space:

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Readying your brand for the age of social justice marketing

Posted on October 26, 2020October 27, 2020 by Terver

In October 2020, young people across Nigeria did something they had never done before. They came out in numbers to protest.

The protests were centered around brutality and extrajudicial killings by the Special anti robbery squad (SARS) of the Nigerian Police force but also brought forth conversations around bad governance, rising unemployment, corruption and impunity.

People were speaking up, and they demanded that the brands they patronised joined them. While speaking up came naturally for a few brands bolstered by more radical leadership teams, for most brands, schooled in regulatory inspired conflict avoidance and the traditional public relations practice of avoiding issues with even a whiff of politics, the discomfort was palpable.

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