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Tag: Extension failures

Brand extension failures: 3 times brands got it horribly wrong

Brand extension failures: 3 times brands got it horribly wrong

Posted on December 7, 2020December 8, 2020 by Terver

I can’t help but think that some people– many people, take sadistic delight in overextending themselves. Far too many people exist in the intersection between humble bragging about how much they work and running on fumes stretching themselves for all they are worth– piling on one responsibility after the other until even the things they do really well start to suffer.

Brands do this too.

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