Bald is the new head, hairy is the new face, hand sanitiser is the new face of fear, veganism is the new “tastes like chicken,” texting is the new talking and embracing a mix of negative and positive reviews is the new face of business authenticity.
If you’re a business owner or brand custodian, you’ve probably been raised on the idea that positive 5-star reviews are all your business needs. It’s not hard to imagine why. Afterall, before you buy something online– whether it’s food at a restaurant, clothes or downloading a service application, you probably check the reviews to see if it’s worth the try.
So you should do everything in your power to try and get 5-star reviews across the board and prevent any negative reviews, right?
Every once in a while, I have life changing epiphanies.
Here’s my most recent one: after years of struggle, I have finally figured out how to eat cookies in bed without making a mess.
The trick? Break the crumbs into bite-sized pieces while they’re still in the box. Then and only then should you pop the biscuits into your mouth- allowing you a regret free snack in bed.
Like regret free cookies in bed, I break down the “Things no one tells you about being a first-time Manager” into 18 bite-sized pieces in this blogpost.
The career woman’s guide to self promotion
In my early days as a strategist, I was obsessed with interrogating celebrity worship culture. Particularly celebrity worship culture fueled by controversy. It seemed asinine to me that the more problematic a public figure behaved, the more likely people were to tattoo their faces to visible body parts, scream uncontrollably and have complete meltdowns at the sight of them.
Can controversy be a tool for business growth?