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Tag: influencers

John Boyega and the burden of black leadership

On John Boyega and the burden of black leadership

Posted on September 21, 2020September 21, 2020 by Terver

Last week, news broke about John Boyega stepping down as brand ambassador for fragrance company, Joe Malone London, after the company reshot and recast an advert he conceived, directed and starred in with a Chinese influencer for use in Asian markets.

While Nigerian Twitter had a good laugh over how the Nigerian in Boyega jumped out in the concluding part of his statement with the sentence “I don’t have time for nonsense,” across the world, public sentiment was split.

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Influencer Marketing

Are influencers really worth your money?

Posted on August 3, 2020August 3, 2020 by Terver

Getting the best out of your influencer marketing efforts

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Outside the fog…the unsolicited blog

Posted on July 5, 2020December 7, 2020 by Terver

This year feels like it’s happening in a fog. If a fog had a virus in it and pockets of protests. There are many times where writing about marketing (even in context of the pandemic) has seemed like it’s besides the point. Perfectly irrelevant. But what other choices do I have? In my first year…

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