Terver: I started first today, oh! Let me not hear pemmm Didi: I believe the word is “pim” or ‘fem’ Terver: Of course, you’d know so much about this, being a closet Davido stan Didi: I don’t know who that is. Terver: Lol! Guys, if you ever see “OBOLover001” on Twitter, it’s Didi’s burner account….
Didi: Hey, Hey, Hey! Terver: Because one ‘hey’ wasn’t enough? Didi: Actually 8 ‘hey’s’ are best, one for every month we’ve been MIA Terver: Eisshhh, I thought we were gonna skim past that. You know, toxic ex boyfriend style. Didi: I just want to say this is all Terver’s fault Terver: Awww i’ve missed this….
Last week, news broke about John Boyega stepping down as brand ambassador for fragrance company, Joe Malone London, after the company reshot and recast an advert he conceived, directed and starred in with a Chinese influencer for use in Asian markets.
While Nigerian Twitter had a good laugh over how the Nigerian in Boyega jumped out in the concluding part of his statement with the sentence “I don’t have time for nonsense,” across the world, public sentiment was split.
Getting the best out of your influencer marketing efforts
This year feels like it’s happening in a fog. If a fog had a virus in it and pockets of protests. There are many times where writing about marketing (even in context of the pandemic) has seemed like it’s besides the point. Perfectly irrelevant. But what other choices do I have? In my first year…