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Tag: influencers

Will Instagram die if it stops “trying to be TikTok” ?

Will Instagram die if it stops “trying to be TikTok” ?

Posted on August 9, 2022August 9, 2022 by Terver

Terver: I started first today, oh! Let me not hear pemmm  Didi: I believe the word is “pim” or ‘fem’  Terver: Of course, you’d know so much about this, being a closet Davido stan  Didi: I don’t know who that is. Terver: Lol! Guys, if you ever see “OBOLover001” on Twitter, it’s Didi’s burner account….

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Impolite Banter

Five of the most impressive rebrands of 2022

Posted on July 13, 2022July 14, 2022 by Terver

Didi: Hey, Hey, Hey! Terver: Because one ‘hey’ wasn’t enough?  Didi: Actually 8 ‘hey’s’ are best, one for every month we’ve been MIA  Terver: Eisshhh, I thought we were gonna skim past that. You know, toxic ex boyfriend style.  Didi: I just want to say this is all Terver’s fault  Terver: Awww i’ve missed this….

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John Boyega and the burden of black leadership

On John Boyega and the burden of black leadership

Posted on September 21, 2020September 21, 2020 by Terver

Last week, news broke about John Boyega stepping down as brand ambassador for fragrance company, Joe Malone London, after the company reshot and recast an advert he conceived, directed and starred in with a Chinese influencer for use in Asian markets.

While Nigerian Twitter had a good laugh over how the Nigerian in Boyega jumped out in the concluding part of his statement with the sentence “I don’t have time for nonsense,” across the world, public sentiment was split.

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Influencer Marketing

Are influencers really worth your money?

Posted on August 3, 2020August 3, 2020 by Terver

Getting the best out of your influencer marketing efforts

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Outside the fog…the unsolicited blog

Posted on July 5, 2020December 7, 2020 by Terver

This year feels like it’s happening in a fog. If a fog had a virus in it and pockets of protests. There are many times where writing about marketing (even in context of the pandemic) has seemed like it’s besides the point. Perfectly irrelevant. But what other choices do I have? In my first year…

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