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Tag: marketing communications

Managing up, the beginners guide to managing your manager

Managing upwards: the beginners guide to managing your manager

Posted on October 5, 2020October 6, 2020 by Terver

Managing upwards or learning what your boss needs and delivering on that can be an even bigger success factor than being “good” at your job.

Here are 16 handy tips to managing your manager:

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Can offering customers too many choices be costing you sales?

Posted on September 14, 2020September 15, 2020 by Terver

Shopping is my guilty pleasure. Very few things get me going like the thrill of discovering new places to eat, online vendors, bookstores, etc and being able to find the item(s) in their product line that serve me best.

Two days ago, I tried to get some brownies online and went scrolling through a baker’s Instagram feed only to discover that there were over a dozen variants. As I moved from option to option, analysing each flavour with its catchy color and deliciously sounding name, I couldn’t decide which one I wanted to try and ultimately ended up exiting the page without making a purchase.

What happened?

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