Terver Bendega
Menu
  • Home
  • About Me
  • Contact
Menu

Tag: Marketing in africa

The one where the blog makes a comeback

Posted on July 5, 2022July 6, 2022 by Terver

I entered Uni at 14 and for the first time in my life, I had a (rather large) room all to myself. So, to combat the loneliness, I started watching series to ‘fill the room’ while I slept.

It was always something light: comedy, never drama or horror and so naturally, “Friends” (the sitcom) often made the cut. This backstory isn’t really going anywhere. I just thought it’ll be nice to title the comeback blogpost like I was a main character in one of my favourite sitcoms.

On the blog today, I share what I’ve been up to these past few months, and why I’m ready to blog again.

Read more
Your Business Needs More Negative Reviews

Your Business Needs More Negative Reviews

Posted on March 2, 2021March 2, 2021 by Terver

Bald is the new head, hairy is the new face, hand sanitiser is the new face of fear, veganism is the new “tastes like chicken,” texting is the new talking and embracing a mix of negative and positive reviews is the new face of business authenticity.

If you’re a business owner or brand custodian, you’ve probably been raised on the idea that positive 5-star reviews are all your business needs. It’s not hard to imagine why. Afterall, before you buy something online– whether it’s food at a restaurant, clothes or downloading a service application, you probably check the reviews to see if it’s worth the try.

So you should do everything in your power to try and get 5-star reviews across the board and prevent any negative reviews, right?

Read more
Valentines is coming

Valentine’s is coming, barely.

Posted on February 1, 2021February 1, 2021 by Terver

I’ve been thinking very much about how there are barely any good platforms to just catch up on marketing related updates in Africa.

So I thought, i’d start one. And who better to do this with than my good friend Didi, a marketing expert in her own right and just a really, really fun person to talk with. Together, we’ll be hosting a weekly, or bi-weekly (let’s face it, we’ll get a bit lazy sometimes) column here where we’ll dissect the week in marketing and talk about everything from released ads to new product updates, rebrands, influencer marketing campaigns and everything in-between.

We’re just making this up as we go along, but if you’re a fan of a good conversation and you enjoy checking out cool ideas, you should enjoy the read.

Read more
Brand extension failures: 3 times brands got it horribly wrong

Brand extension failures: 3 times brands got it horribly wrong

Posted on December 7, 2020December 8, 2020 by Terver

I can’t help but think that some people– many people, take sadistic delight in overextending themselves. Far too many people exist in the intersection between humble bragging about how much they work and running on fumes stretching themselves for all they are worth– piling on one responsibility after the other until even the things they do really well start to suffer.

Brands do this too.

Read more

Recent Posts

  • What to do when you find out a new hire out-earns you
  • Every brand needs a villain
  • V2: The official verdict on the BBNaija ads 2022 is here
  • The official verdict on the BBNaija ads 2022 is here
  • What does election campaign season mean for brands?

Recent Comments

  • Jerry bulus on 8 tips to bounce back from an unsuccessful salary raise negotiation
  • Joshua obadan on Griefsploitation; a marketing trend that needs to die
  • Cjay on Griefsploitation; a marketing trend that needs to die
  • Remi on Griefsploitation; a marketing trend that needs to die
  • Ajoke on The small problem with the “OBIdient” tag

Archives

  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • August 2021
  • July 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020

Categories

  • Brand Building
  • Career Tips
  • Case Studies
  • Impolite Banter
  • Impolite Diaries

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Never miss a post!

Subscribe




© 2023 Terver Bendega | Powered by Superbs Personal Blog theme