Today on Impolite Banter we’re interrogating the success of the “Street Church” on social media and sharing 7 lessons small businesses can learn from their rapid growth
Bald is the new head, hairy is the new face, hand sanitiser is the new face of fear, veganism is the new “tastes like chicken,” texting is the new talking and embracing a mix of negative and positive reviews is the new face of business authenticity.
If you’re a business owner or brand custodian, you’ve probably been raised on the idea that positive 5-star reviews are all your business needs. It’s not hard to imagine why. Afterall, before you buy something online– whether it’s food at a restaurant, clothes or downloading a service application, you probably check the reviews to see if it’s worth the try.
So you should do everything in your power to try and get 5-star reviews across the board and prevent any negative reviews, right?
I’ve been thinking very much about how there are barely any good platforms to just catch up on marketing related updates in Africa.
So I thought, i’d start one. And who better to do this with than my good friend Didi, a marketing expert in her own right and just a really, really fun person to talk with. Together, we’ll be hosting a weekly, or bi-weekly (let’s face it, we’ll get a bit lazy sometimes) column here where we’ll dissect the week in marketing and talk about everything from released ads to new product updates, rebrands, influencer marketing campaigns and everything in-between.
We’re just making this up as we go along, but if you’re a fan of a good conversation and you enjoy checking out cool ideas, you should enjoy the read.
Thirteen odd years ago, in my final leg of senior secondary, my school got a new literature teacher– Mr Eden. Mr Eden was graceful. Even while wielding a whip, he talked and walked like little blue birds helped him get dressed in the morning.
In his second week in school, we had a conversation about writing influences and at the time, obsessed with detective and mystery novels, I excitedly told him how much I was learning about pain, ambition and betrayal and how these books helped transport me to an alternate reality. He looked at me with a knowing smile and said “Yes. But, can you truly relate with those stories?” and then proceeded to lend me three of his favorite books, one of which was Chimamanda Adichie’s “Purple Hibiscus.”