In October 2020, young people across Nigeria did something they had never done before. They came out in numbers to protest.
The protests were centered around brutality and extrajudicial killings by the Special anti robbery squad (SARS) of the Nigerian Police force but also brought forth conversations around bad governance, rising unemployment, corruption and impunity.
People were speaking up, and they demanded that the brands they patronised joined them. While speaking up came naturally for a few brands bolstered by more radical leadership teams, for most brands, schooled in regulatory inspired conflict avoidance and the traditional public relations practice of avoiding issues with even a whiff of politics, the discomfort was palpable.
This past week, I realised that one of the few things we all have in common is that we experience the days of the week quite similarly. Most people can’t stand Mondays. Friday is so loved, it has an entire acronym (TGIF) dedicated to it, and all the fun things are reserved for Saturdays and Sundays.
But you’re all wrong 😌. All those days are fine, but none of them is truly the best day of the week.
The best day of the week is Thursday.
Why Thursday? Because by Thursday, you are past the mid-week mark and are on the slope into the weekend. It’s the sweet spot where your week turns around, holding all the promise of the weekend. It’s humble, understated excellence.
Like days of the week, social media engagement tactics are not created equal. So I thought it’ll be interesting to reimagine some of the most popular tactics for improving online engagement as days of the week, ranking them from best to “i’d rather not.”