The election season will likely transform an already competitive advertising landscape into an even more intense battle for consumers’ attention. The good news is that for forward-thinking, strategic marketers, there are effective ways to overcome those challenges and even turn them into opportunities.
Tag: Nigerian elections
The small problem with the “OBIdient” tag
I instinctively feel the need to prefix this diary entry by saying that I enjoy what Peter Obi represents for Nigeria and Nigerians. Now that that’s out of the way, I can also say that the brand custodian in me is not a fan of the “OBIdient” tag and as we move into campaign season…