1. Whether or not you need to, pee before getting in a car. Even if it’s only a short drive, Lagos traffic will humble you.
2. Happiness comes and goes, so aim for contentment. This can sometimes be achieved with a cold bowl of yogurt and granola. Or a cookie.
3. Choose small consistent efforts over sweeping life-changing declarations.
In October 2020, young people across Nigeria did something they had never done before. They came out in numbers to protest.
The protests were centered around brutality and extrajudicial killings by the Special anti robbery squad (SARS) of the Nigerian Police force but also brought forth conversations around bad governance, rising unemployment, corruption and impunity.
People were speaking up, and they demanded that the brands they patronised joined them. While speaking up came naturally for a few brands bolstered by more radical leadership teams, for most brands, schooled in regulatory inspired conflict avoidance and the traditional public relations practice of avoiding issues with even a whiff of politics, the discomfort was palpable.