Nigerian millennials | Terver Bendega

30 life lessons I learned before turning 30

Posted on November 7, 2023November 7, 2023 by Terver

1. Life is what you negotiate. It’s cute to think you get what you deserve but more often than not, life will give you what you ask out of it.

2. No matter what people will have you believe, the presence of emotion is not the absence of logic. Never be ashamed of being a person that feels.

3. Life is long. You live long enough to see heroes become villains and villains turn into heroes.

4. Your family loves you. No matter how many times they ignore your saying “It’s in the fridge doesn’t mean you can help yourself”

5. The tension between security and adventure is a paradox to manage, not a problem to solve. You can’t choose between inhaling and exhaling – you have to do both.

27 life lessons I learned before turning 27

Posted on November 5, 2020November 5, 2020 by Terver

1. Whether or not you need to, pee before getting in a car. Even if it’s only a short drive, Lagos traffic will humble you.

2. Happiness comes and goes, so aim for contentment. This can sometimes be achieved with a cold bowl of yogurt and granola. Or a cookie.

3. Choose small consistent efforts over sweeping life-changing declarations.

Readying your brand for the age of social justice marketing

Posted on October 26, 2020October 27, 2020 by Terver

In October 2020, young people across Nigeria did something they had never done before. They came out in numbers to protest.

The protests were centered around brutality and extrajudicial killings by the Special anti robbery squad (SARS) of the Nigerian Police force but also brought forth conversations around bad governance, rising unemployment, corruption and impunity.

People were speaking up, and they demanded that the brands they patronised joined them. While speaking up came naturally for a few brands bolstered by more radical leadership teams, for most brands, schooled in regulatory inspired conflict avoidance and the traditional public relations practice of avoiding issues with even a whiff of politics, the discomfort was palpable.