Like most people, I am often conflicted by my deep sense of nationalistic pride. My firm belief in Nigerianess and in the Nigerian spirit even when my belief in Nigeria as an institution is repeatedly tested.
To be Nigerian is truly something special: it’s to succeed in spite of, to learn to take when you’re never given, to rise in the face of. It’s a very powerful thing.
From the COVID-19 pandemic to Big Brother Nigeria, the #EndSars protests and beyond, 2020 has been quite an interesting year for the world of marketing and branding in Nigeria and Africa at large.
In this final blog post of the year and ranked in no particular order, here are 7 of the most iconic and memorable moments that have played a role in pushing marketing as a discipline forward in what has already been a historic year in Nigeria’s marketing space: