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Tag: sports

Sporting events for nation branding: Nigeria’s missed opportunity

The Olympics as a tool for nation branding: Nigeria’s missed opportunity

Posted on August 12, 2021September 25, 2021 by Terver

The Olympics 2021 has officially ended and on today’s impolite banter, we do a post mortem of Nigeria’s outing at arguably the world’s biggest sports stage and share a guide to using sporting mega events as an inexpensive tool in nation branding: Nigeria’s failed opportunity.

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