I think a lot about what brands that have failed to find their way in the world are missing and 9 in 10 times one critical mistake marketers are making is neglecting to find their antagonist, their ultimate enemy, and the thing they stand against. While it’s fine to say your brand is made of natural ingredients, family owned and passionate about giving back, as wholesome as these sound they are not nearly as compelling as building your brand story around a villain.
The one where the blog makes a comeback
I entered Uni at 14 and for the first time in my life, I had a (rather large) room all to myself. So, to combat the loneliness, I started watching series to ‘fill the room’ while I slept.
It was always something light: comedy, never drama or horror and so naturally, “Friends” (the sitcom) often made the cut. This backstory isn’t really going anywhere. I just thought it’ll be nice to title the comeback blogpost like I was a main character in one of my favourite sitcoms.
On the blog today, I share what I’ve been up to these past few months, and why I’m ready to blog again.
Why everyone in marketing should read (African) fiction
Thirteen odd years ago, in my final leg of senior secondary, my school got a new literature teacher– Mr Eden. Mr Eden was graceful. Even while wielding a whip, he talked and walked like little blue birds helped him get dressed in the morning.
In his second week in school, we had a conversation about writing influences and at the time, obsessed with detective and mystery novels, I excitedly told him how much I was learning about pain, ambition and betrayal and how these books helped transport me to an alternate reality. He looked at me with a knowing smile and said “Yes. But, can you truly relate with those stories?” and then proceeded to lend me three of his favorite books, one of which was Chimamanda Adichie’s “Purple Hibiscus.”