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Tag: strategy

Controversy and Brand Building do not go hand in hand. Or do they? 🤔

Posted on July 6, 2020July 7, 2020 by Terver

In my early days as a strategist, I was obsessed with interrogating celebrity worship culture. Particularly celebrity worship culture fueled by controversy. It seemed asinine to me that the more problematic a public figure behaved, the more likely people were to tattoo their faces to visible body parts, scream uncontrollably and have complete meltdowns at the sight of them.

Can controversy be a tool for business growth?

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