Over the weekend, Erica, one of the most talked about housemates on the Big Brother Nigeria show had an alcohol fuelled outburst that culminated in her disqualification from the house.
While I think of myself as a passive watcher of the reality TV show, as a fan of human and consumer behaviour I was keen to see two things:
How she would handle the fallout of the nights incidents the morning after
How her team of social media handlers would control or at least contain the narrative.
The events that unfolded the morning after included an in-person apology to the housemates and a (now deleted) post on Instagram that was in equal parts apologetic and defensive.
Do I think Erica should have apologised? Yes and No.