Workplace compensation is a touchy subject. Most of us have been here: work for a company for years and be recognized as a top performer, then an external hire comes in and you hear through the grapevines that they out-earn you significantly. While there is the implicitly understanding that workplace compensation is never perfectly egalitarian,…
Every brand needs a villain
I think a lot about what brands that have failed to find their way in the world are missing and 9 in 10 times one critical mistake marketers are making is neglecting to find their antagonist, their ultimate enemy, and the thing they stand against. While it’s fine to say your brand is made of natural ingredients, family owned and passionate about giving back, as wholesome as these sound they are not nearly as compelling as building your brand story around a villain.
V2: The official verdict on the BBNaija ads 2022 is here
Terver: We’reeee baaacccckkkkkk Didi: Yuknowww! Being consistent and what not. Terver: Consistent Queens. Women of substance. Full disclosure, we’re writing this after a very interesting ‘we outsidddeee’ weekend, sooo this might be reflected in one or two slurps. Didi: “We?”. Terv now speaks french. But truthfully, anything you see today, just take it. So, part…
The official verdict on the BBNaija ads 2022 is here
Terver: Bantusssss!!! Have you missed us as much as we’ve missed you? Didi: I think Bantus’ are due a new name. Terver: As per rebranding? Why are we fixing something that’s not broken Didi? Didi: No idea. I don’t like the vibe anymore. Terver: If we ever needed confirmation that Didi was a Tech bro,…
What does election campaign season mean for brands?
The election season will likely transform an already competitive advertising landscape into an even more intense battle for consumers’ attention. The good news is that for forward-thinking, strategic marketers, there are effective ways to overcome those challenges and even turn them into opportunities.
Griefsploitation; a marketing trend that needs to die
Grief is part of life and so you’d think that marketers would by now have figured out how to respond or at least how not to. But this past week, in the wake of Queen Elizabeth’s passing, we’ve seen fitness chain Crossfit share a workout themed“Queen Elizabeth II,” a combination of jumping lunges and muscle ups, broken up with a “1 min rest in silence.” and bakery chain Greggs in a rather odd marketing move, combed the web for a picture of the Queen that’s most in rhythm with the brand’s colors.
We don’t talk enough about trolling as an effective brand strategy
Terver: It’s been twelve full moons, a Biden presidency and at least one additional Lori Harvey breakup since Ajoke last graced the blog with her presence. Ajoke: Oh wow! I didn’t realize it’s been that long. Terver: How would you? You’re too busy taking the dramatic decision to leave Instagram because we’re no longer cool…
8 tips to bounce back from an unsuccessful salary raise negotiation
I mentally prepare for catastrophes. At any given moment, and usually without prompting, I imagine miscellaneous amagadons and how I might respond; a wall closing in, a bridge falling down, getting stung by a bee, or the worst, a piece of well grilled chicken falling to the floor in a crowded room (because God knows,…
The small problem with the “OBIdient” tag
I instinctively feel the need to prefix this diary entry by saying that I enjoy what Peter Obi represents for Nigeria and Nigerians. Now that that’s out of the way, I can also say that the brand custodian in me is not a fan of the “OBIdient” tag and as we move into campaign season…
Will Instagram die if it stops “trying to be TikTok” ?
Terver: I started first today, oh! Let me not hear pemmm Didi: I believe the word is “pim” or ‘fem’ Terver: Of course, you’d know so much about this, being a closet Davido stan Didi: I don’t know who that is. Terver: Lol! Guys, if you ever see “OBOLover001” on Twitter, it’s Didi’s burner account….
What brands must do when they face cancel culture
Didi: Wait…why must I always go first? Terver: Aren’t you the older one in this dynamic? I’m respecting my elders. Didi: I can use some disrespect, okay? Terver: Lemaooooo, invite me to your home and don’t give me food. You’ll see the real me then. Didi: Oh! I’m part Swed on my great grandmother’s side….
What can brands do with nationalistic pride?
Like most people, I am often conflicted by my deep sense of nationalistic pride. My firm belief in Nigerianess and in the Nigerian spirit even when my belief in Nigeria as an institution is repeatedly tested.
To be Nigerian is truly something special: it’s to succeed in spite of, to learn to take when you’re never given, to rise in the face of. It’s a very powerful thing.
13 top tips to successfully ask for a pay raise
2 years ago, when I launched my blog, it was with the goal to have conversations around marketing that polite society wasn’t having.
As part of that, I have found myself drawn towards other topics that people tend to dance around.
Money is one of those topics.
With economic realities getting more and more daunting, the subject of pay raises is more relevant than it’s ever been. So today on the blog, I’m sharing 13 of my top tips to a successful salary increase negotiation.
Five of the most impressive rebrands of 2022
Didi: Hey, Hey, Hey! Terver: Because one ‘hey’ wasn’t enough? Didi: Actually 8 ‘hey’s’ are best, one for every month we’ve been MIA Terver: Eisshhh, I thought we were gonna skim past that. You know, toxic ex boyfriend style. Didi: I just want to say this is all Terver’s fault Terver: Awww i’ve missed this….
The one where the blog makes a comeback
I entered Uni at 14 and for the first time in my life, I had a (rather large) room all to myself. So, to combat the loneliness, I started watching series to ‘fill the room’ while I slept.
It was always something light: comedy, never drama or horror and so naturally, “Friends” (the sitcom) often made the cut. This backstory isn’t really going anywhere. I just thought it’ll be nice to title the comeback blogpost like I was a main character in one of my favourite sitcoms.
On the blog today, I share what I’ve been up to these past few months, and why I’m ready to blog again.
BBN Economics: Four tips for small business owners and personal brands to profit off Big Brother fandom
People prefer to be right. Right feels good, empowering, almost powerful and this is by design. Evolution rewards being right and punishes being wrong and few places show off this analogy like the Big Brother show. Fans of the show are deeply invested in the polarity of right and wrong and observing the social experiment that is the show through these lenses.
It makes for great TV and even greater online banter, but what it also makes for is a deeply invested audience for whom money is merely a tool in the advancement of what they believe to be “right.” This is an attentive and purchase ready audience and today on the blog, we’re sharing 4 tips for small business owners and personal brands to hack the transition from fandom to profits off the Big Brother platform.
The Olympics as a tool for nation branding: Nigeria’s missed opportunity
The Olympics 2021 has officially ended and on today’s impolite banter, we do a post mortem of Nigeria’s outing at arguably the world’s biggest sports stage and share a guide to using sporting mega events as an inexpensive tool in nation branding: Nigeria’s failed opportunity.
13 tips for getting over your fear of failing at a new job
2020 brought with it a lot of lows, but it also ushered in a wave of opportunities for remote work, new industries and ventures as well as booms to existing ones.
With a ton of people starting out new jobs and imposter syndrome at an all time high, I’m sharing 13 tips to get over your fear of failing at a new job on the blog today.
Big Brother Naija is Coming: 7 things we don’t want to see from brands this season
With Big Brother Nigeria starting it’s 6th season in the coming days, we’ve put together a list of 7 things we don’t want to see from brands this season.
7 lessons small businesses can learn from “Street Church”
Today on Impolite Banter we’re interrogating the success of the “Street Church” on social media and sharing 7 lessons small businesses can learn from their rapid growth
How big a role should brands play in vaccinating Africa?
Should brands be looking to play a role in vaccinating Africa? We certainly think so and on this Impolite Banter post, we’re sharing a guide to using your brand’s resources for social good and PR advantage.
International Women’s Day 2021: How your favourite brands are “Choosing to Challenge”
Over the years, we’ve seen brands celebrate International Women’s Day in a variety of ways and this year is no exception.
In this banter post, we review some of the most impactful brand campaigns from special women’s day discounts to inspirational films, brands celebrating exceptional female talent to launching new initiatives and donating to charities. We share lessons along the way on what brands should and should not do.
Your Business Needs More Negative Reviews
Bald is the new head, hairy is the new face, hand sanitiser is the new face of fear, veganism is the new “tastes like chicken,” texting is the new talking and embracing a mix of negative and positive reviews is the new face of business authenticity.
If you’re a business owner or brand custodian, you’ve probably been raised on the idea that positive 5-star reviews are all your business needs. It’s not hard to imagine why. Afterall, before you buy something online– whether it’s food at a restaurant, clothes or downloading a service application, you probably check the reviews to see if it’s worth the try.
So you should do everything in your power to try and get 5-star reviews across the board and prevent any negative reviews, right?
Valentine’s 2021 Campaigns: Reviewing the highlights
Roses are red,
Violets are blue,
We’re reviewing the ads that we dread,
And the ones that held true.
Gorilla Glue and a guide to turning unexpected PR “crisis” to your brands advantage
This week on “Impolite Banter,” we discuss Gorilla Glue and other unexpected PR moments: a guide to turning unexpected events to your brands and businesses advantage.
Valentine’s is coming, barely.
I’ve been thinking very much about how there are barely any good platforms to just catch up on marketing related updates in Africa.
So I thought, i’d start one. And who better to do this with than my good friend Didi, a marketing expert in her own right and just a really, really fun person to talk with. Together, we’ll be hosting a weekly, or bi-weekly (let’s face it, we’ll get a bit lazy sometimes) column here where we’ll dissect the week in marketing and talk about everything from released ads to new product updates, rebrands, influencer marketing campaigns and everything in-between.
We’re just making this up as we go along, but if you’re a fan of a good conversation and you enjoy checking out cool ideas, you should enjoy the read.
How Nigerians are taking over Clubhouse and lessons for Marketers
With topics ranging anywhere from “Nigerian women ask Nigerian men hard questions,” to “Why do fools fall in love,” “diaspora wars,” and a viral clubhouse chat room that had the salacious title “Dangote’s bum bum,” Clubhouse is fast becoming the hottest new social app and no one is having more fun with it like Nigerians are. It also helps that Clubhouse seems to be taking note of this and appears to be giving more invites to Nigerians than many other countries are getting.
The wrap up: 7 Nigerian brands that have had incredible moments in 2020
From the COVID-19 pandemic to Big Brother Nigeria, the #EndSars protests and beyond, 2020 has been quite an interesting year for the world of marketing and branding in Nigeria and Africa at large.
In this final blog post of the year and ranked in no particular order, here are 7 of the most iconic and memorable moments that have played a role in pushing marketing as a discipline forward in what has already been a historic year in Nigeria’s marketing space:
Brand extension failures: 3 times brands got it horribly wrong
I can’t help but think that some people– many people, take sadistic delight in overextending themselves. Far too many people exist in the intersection between humble bragging about how much they work and running on fumes stretching themselves for all they are worth– piling on one responsibility after the other until even the things they do really well start to suffer.
Brands do this too.
Spotting bogus deals this Black Friday
Over the weekend, Nigerian musician 9ice released an “apology” video asking fans to intervene in his 3rd marriage by pleading with his wife to forgive his infidelity.
Outside of my initial shock at the sheer manipulativeness of the entire situation, my next thought was just how dodgy it all was– the background music, the trademark patriarchal selfishness of the apology, the camera angles.
Bogus. Like many of the Black Friday deals you’ll be seeing this week.
With all the hype around Black Friday, you’ll be tempted to operate under the impression that every offer is worth trampling over fellow shoppers to get in on– both online and offline with retailers and grocers slashing prices to ‘rock bottom’ levels for one day only.
But research has found that that’s rarely the case.
Should agencies get paid to pitch? Hear 4 industry leaders give their opinions
A few days ago, I had a heated conversation with a friend.
The argument? Pitch fees or more simply, fees that advertising or creative agencies desire that clients pay as compensation for time spent developing creative concepts in a bid to acquire a project or account.
That debate filled me with curiosity: why are pitch fees such a contentious topic? does every agency that pitches for an account deserve to be paid for their time and efforts, even when they are unsuccessful? Or do clients not get any real value from these unsuccessful pitches and there is no actual business case to justify paying pitch fees?
To get a better sense of the answers, I asked four industry leaders in marketing (split across the client’s side and the agency) about their thoughts on pitch fees:
27 life lessons I learned before turning 27
1. Whether or not you need to, pee before getting in a car. Even if it’s only a short drive, Lagos traffic will humble you.
2. Happiness comes and goes, so aim for contentment. This can sometimes be achieved with a cold bowl of yogurt and granola. Or a cookie.
3. Choose small consistent efforts over sweeping life-changing declarations.
Readying your brand for the age of social justice marketing
In October 2020, young people across Nigeria did something they had never done before. They came out in numbers to protest.
The protests were centered around brutality and extrajudicial killings by the Special anti robbery squad (SARS) of the Nigerian Police force but also brought forth conversations around bad governance, rising unemployment, corruption and impunity.
People were speaking up, and they demanded that the brands they patronised joined them. While speaking up came naturally for a few brands bolstered by more radical leadership teams, for most brands, schooled in regulatory inspired conflict avoidance and the traditional public relations practice of avoiding issues with even a whiff of politics, the discomfort was palpable.
Managing upwards: the beginners guide to managing your manager
Managing upwards or learning what your boss needs and delivering on that can be an even bigger success factor than being “good” at your job.
Here are 16 handy tips to managing your manager:
Why everyone in marketing should read (African) fiction
Thirteen odd years ago, in my final leg of senior secondary, my school got a new literature teacher– Mr Eden. Mr Eden was graceful. Even while wielding a whip, he talked and walked like little blue birds helped him get dressed in the morning.
In his second week in school, we had a conversation about writing influences and at the time, obsessed with detective and mystery novels, I excitedly told him how much I was learning about pain, ambition and betrayal and how these books helped transport me to an alternate reality. He looked at me with a knowing smile and said “Yes. But, can you truly relate with those stories?” and then proceeded to lend me three of his favorite books, one of which was Chimamanda Adichie’s “Purple Hibiscus.”
On John Boyega and the burden of black leadership
Last week, news broke about John Boyega stepping down as brand ambassador for fragrance company, Joe Malone London, after the company reshot and recast an advert he conceived, directed and starred in with a Chinese influencer for use in Asian markets.
While Nigerian Twitter had a good laugh over how the Nigerian in Boyega jumped out in the concluding part of his statement with the sentence “I don’t have time for nonsense,” across the world, public sentiment was split.
Can offering customers too many choices be costing you sales?
Shopping is my guilty pleasure. Very few things get me going like the thrill of discovering new places to eat, online vendors, bookstores, etc and being able to find the item(s) in their product line that serve me best.
Two days ago, I tried to get some brownies online and went scrolling through a baker’s Instagram feed only to discover that there were over a dozen variants. As I moved from option to option, analysing each flavour with its catchy color and deliciously sounding name, I couldn’t decide which one I wanted to try and ultimately ended up exiting the page without making a purchase.
The personal brand’s guide to surviving a PR crisis in Nigeria
Over the weekend, Erica, one of the most talked about housemates on the Big Brother Nigeria show had an alcohol fuelled outburst that culminated in her disqualification from the house.
While I think of myself as a passive watcher of the reality TV show, as a fan of human and consumer behaviour I was keen to see two things:
How she would handle the fallout of the nights incidents the morning after
How her team of social media handlers would control or at least contain the narrative.
The events that unfolded the morning after included an in-person apology to the housemates and a (now deleted) post on Instagram that was in equal parts apologetic and defensive.
Do I think Erica should have apologised? Yes and No.
No, Friday is not the best day of the week. And neither is your favourite social media engagement tactic
This past week, I realised that one of the few things we all have in common is that we experience the days of the week quite similarly. Most people can’t stand Mondays. Friday is so loved, it has an entire acronym (TGIF) dedicated to it, and all the fun things are reserved for Saturdays and Sundays.
But you’re all wrong ?. All those days are fine, but none of them is truly the best day of the week.
The best day of the week is Thursday.
Why Thursday? Because by Thursday, you are past the mid-week mark and are on the slope into the weekend. It’s the sweet spot where your week turns around, holding all the promise of the weekend. It’s humble, understated excellence.
Like days of the week, social media engagement tactics are not created equal. So I thought it’ll be interesting to reimagine some of the most popular tactics for improving online engagement as days of the week, ranking them from best to “i’d rather not.”
18 THINGS NO ONE TELLS YOU ABOUT BEING A FIRST-TIME MANAGER
Every once in a while, I have life changing epiphanies.
Here’s my most recent one: after years of struggle, I have finally figured out how to eat cookies in bed without making a mess.
The trick? Break the crumbs into bite-sized pieces while they’re still in the box. Then and only then should you pop the biscuits into your mouth- allowing you a regret free snack in bed.
Like regret free cookies in bed, I break down the “Things no one tells you about being a first-time Manager” into 18 bite-sized pieces in this blogpost.
“Me too!! Me too! I do that too!” – Why “Me-too” marketing could be killing your brand
As kids, we’re obsessed with fitting in. Our deepest fears are centred around being left out and we make behavioural, fashion and even lifestyle choices to gain the approval of our peers. This continues well into our teenage years no matter how many times we hear the words “just because your friends are doing it, does not mean you should too.”
And then as we approach adulthood, almost overnight, the script flips and the most backhanded compliment you can give an adult is implying that they’re not special.
I like to think that brands are like people. At inception brands are happy just for the chance to play in the category, fulfilling the same needs that the competition does. However, as they reach maturity, in an ideal world the best brands shed their “me-too” skins in pursuit of unique brand personas.
But a quick look across industries will show you that far too many brands are failing to grow out of “me-too” marketing. Colloquially termed ‘copycat’ marketing, the “me too” strategy is as big a problem for green horn brands as it is for even the most established brand names.
Can an advert be so bad, it’s good?
Last week, there was a viral tweet about the “poor” quality of ads airing on Big Brother Nigeria. According to the poster, with all the money spent buying media placement, the brands would have done well to invest in better quality advertising.
As a marketing person with an advertising agency background, my first instinct was to strongly agree. As a conscious “anti-hearder”, my next instinct was to think “but an ad can be so bad that it becomes a cult classic and ends up actually being really good!”
Are influencers really worth your money?
Getting the best out of your influencer marketing efforts
Do your own PR!
The career woman’s guide to self promotion
17 things I wish someone told me at the start of my career
Or random advise to young Marketing Managers
Stop trying to surprise and delight consumers
The surprise and delight strategy is burning a hole in your pocket and i’m here to tell you to stop.
What it means to be in Marketing in Nigeria
To be in marketing in Nigeria is to surrender to an infinite loop of using the words “Not sales, marketing…”
Controversy and Brand Building do not go hand in hand. Or do they? ?
In my early days as a strategist, I was obsessed with interrogating celebrity worship culture. Particularly celebrity worship culture fueled by controversy. It seemed asinine to me that the more problematic a public figure behaved, the more likely people were to tattoo their faces to visible body parts, scream uncontrollably and have complete meltdowns at the sight of them.
Can controversy be a tool for business growth?